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GOING THE WHOLE NINE YARDS (EXPRESSION): ALL THE WAY; IN EVERY RESPECT; IN ALL WAYS.
A premium Swedish haircare brand. Our desire is to give the hair of the haircare industry a little shaking. At heart of Nine Yards lies an idea - that if we worry less about fitting in, perhaps we can do more that stands out. It’s a look and an outlook. So we’ve created a product that challenges the expected, to help inspire the free thinkers, the straight, the wavy, the curly, the squares in the round holes - to do their thing.
It’s taken 5 years and an uncountable number of (human) tests and samples to create a range of products that have reached an ideal balance between functionality and natural ingredients. The products have been created for professional use with meticulous consideration to ingredients for optimised function. From the bottle to the function, no shortcuts have been taken to challenge the expected.